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Lucky Number 13?

By 17 June 2014Consumer Law

Lucky 13 is a clothing company that was launched in 1991 and is based in Orange County. Lucky 13 designed and creates vintage American apparel for men and women. Lucky 13 holds a trade mark over its name.

Taylor Swift is an American singer and songwriter who has a particular affection for the number 13. Amongst other things, Swift was born on the 13th, turned 13 on Friday the 13th and her first album went gold in 13 weeks.

Recently, Ms Swift launched a clothing line and greeting card series that bore the phrase “Lucky 13”.

Blue Sphere Inc, which trades under the name Lucky 13, has launched a suit against Taylor Swift alleging the unauthorised use their trade mark. The suit alleges that Taylor Swift’s products are made in willful disregard of their intellect property rights and squarely target the same consumer demographic.


It may turn out that Lucky 13 isn’t as lucky as Ms Swift thought it was…